Slapfish brings ‘modern seafood shack’ vibe, fresh sustainable seafood to longtime Noblesville grocer

Data pix.

NOBLESVILLE, Ind. — For the last 25 years, neighborhood grocer Broccoli Bill’s—owned by Bill and Carol Weghorst—has served the Hamilton County community at their location at 15009 Gray Road in Noblesville.

Photo Credit: Broccoli Bill's Facebook page

But it was their son, Mark, who helped take Broccoli Bill’s to the next level earlier this year by bringing a West Coast favorite right here to the Hoosier state.

Slapfish is a self-proclaimed “modern seafood shack” that started in 2011 as a food truck in southern California before expanding into 23 brick and mortar locations.

But to visit their first-ever location in the Midwest, you have to head to Noblesville with us on this trip “In Your Neighborhood”.

“We were looking for something interesting here at Broccoli Bill’s to mesh with the family lifestyle we have and Slapfish was a great fit,” said Slapfish owner Mark Weghorst.

Not only is Slapfish family-friendly, but thanks to their dedication to sustainability, they’re also environmentally-conscious.

“It’s a very important thing that we are very passionate about. Serving sustainable seafood that’s healthy for you and your family,” said Weghorst. [We are] very passionate about making sure that we do things the right way so in the future we can enjoy this fish for 10, 20, 100 more years.”

Although he admits he was a little nervous about bringing something new over from the West Coast, the excitement and popularity around the community was all the confirmation needed.

“I think people in the Midwest are hungry for things like that. They’re excited to see new options… Not the same old burger and pizza stand,” he said. “It’s been really neat and eye opening. I would have never expected it to be this busy.”

At Slapfish, don’t expect to see anything frozen or prepackaged. Everything here is fresh, and every item brought to the tables look vibrant and more delicious than the last.

Photo Credit: Slapfish Facebook page

“Almost every time you set a dish down, you hear people go, ‘Wow! That’s Amazing!”Weghorst said.

When you walk in, you’ll notice a hand written menu that changes daily, based on what’s fresh.

However, there are some consistent fan favorites like the top selling lobster roll—made using Maine lobster—flown in fresh—and the "Clobster” grilled cheese, Ultimate Fish Taco, ceviche, and the Epic Shrimp Burrito.

Photo Credit: Yelp Indy via Nicole S

“The Epic Shrimp Burrito has shrimp, rice, spinach, fries, all kinds of good stuff… [And] Awesome Sauce,” said Weghorst.

But his personal favorite is the flavor-packed Power Bowl.

“There’s sautéed veggies, salad, rice, brown rice, avocado, egg, tilapia, shrimp, salmon,” he explained. “There’s a lot of good stuff.”

Photo Credit: Yelp Indy via Cathie C

Wash that down with an organic tea or —thanks to their recent addition of beer and wine—maybe even a beer from local favorite Metazoa Brewery.

Four Things You Need to Know About Slapfish at Broccoli Bill’s:

  • Broccoli Bill’s has been a staple in Hamilton County for 25 years. But it’s Bill and Carol Weghorst’s son, Mark, who brought Slapfish to Broccoli Bills. It’s the perfect place to grab fresh seafood to go or eat in before or after shopping at your favorite neighborhood grocer.
  • Slapfish got its start as a food truck in southern California before expanding into 23 brick and mortar locations. But Slapfish inside Broccoli Bill’s is the first location in the Midwest. Slapfish is dedicated to fresh, sustainable seafood and Weghorst saw it as a great fit for the family-focused environment here.
  • Not only does Slapfish offer a kids’ menu with seafood and non-seafood options, but they also let kids eat free every Sunday from 5-8pm.” It’s a good way for kids to come out and try something new. Parents don’t have to break the bank and family can enjoy a nice dinner,” said Weghorst.
  • Customers love that they can either get their food to go or eat in and then go on to shop for their groceries, produce, or even pop by some of their other mini-storefronts also located inside Broccoli Bill’s, like “Betty’s Scoops” featuring Sundae’s ice cream and the newly-opened Hot Toddy’s bakery.

While in Hamilton County, check out these other popular local hot-spots located a short drive from Slapfish at Broccoli Bill's:

 The Italian House on Park
Chiba
The Mix Marketplace
Little Gypsie Boutique

For more information about Slapfish, check out their website by clicking here. To see more photos and reviews by local Yelpers, check out their Yelp profile. You can also connect with them via Facebook and Instagram.

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