Report: Ford will soon bring back iconic Bronco, assemble SUV at Michigan plant

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1990 Ford Bronco/By Bejara70 - Own work, CC0,

It took center stage during the infamous low-speed chase involving O.J. Simpson in 1994 and was discontinued in 1996.

But it increasingly looks like the Ford Bronco is poised for a comeback.

The automaker introduced the SUV in 1966 and produced it at its plant in Wayne, Mich. The vehicle underwent several revisions until the company discontinued it in 1996. The Ford Expedition took its place in the automaker’s lineup.

4 Fast Facts

  • Ford expected to bring back the Ford Bronco
  • The company discontinued the SUV in 1996
  • The vehicle gained infamy for its role in the 1994 O.J. Simpson chase
  • A union rep said the retooled SUV would be manufactured in Wayne, Mich.

But speculation has been running rampant that the iconic SUV would soon make its return, with a Car and Driver article from February 2016 stating that Ford planned to move production of two models from its Michigan Assembly Plant in 2018, filling the vacant production slots with the Bronco and the Ranger.

That report gained more traction last week, when Bill Johnson, the plant chairman for UAW Local 900, told the Detroit Free Press that the Bronco is coming back. Johnson made the comment in response to criticism from Donald Trump, who blasted Ford for moving jobs to Mexico.

“We hate to see the products go to Mexico, but with the Ranger and the Bronco coming to Michigan Assembly that absolutely secures the future for our people a lot more than the Focus does,” Johnson told the newspaper.

Ford hasn’t officially confirmed the resurgence of the Bronco or released renderings of the retooled SUV. That hasn’t stopped the folks at from releasing some concept images.


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