Third time’s a charm? KFC expected to unveil new Colonel Sanders during Super Bowl

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(Feb. 4, 2016) – Is it time for another Colonel Sanders?

KFC released a bizarre teaser for its Super Bowl Sunday ad that hints Norm MacDonald is out as the fried chicken pitchman. The teaser shows a montage of clips with MacDonald as the Colonel set to “So Long, Farewell” from The Sound of Music.

The new celebrity face of KFC will be revealed Sunday during the Super Bowl pregame show, according to Mashable. It’ll mark the third actor to play the role in less than a year.

MacDonald took over as the Colonel in August, replacing fellow Saturday Night Live alum Darrell Hammond. KFC had introduced Hammond as the Colonel in May as part of a rebranding initiative.

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