(Feb. 4, 2016) – They’re tough on the field, but gentle with their precious daughters.
Pittsburgh Steelers running back DeAngelo Williams, Dallas Cowboys tight end Jason Witten and New Orelans Saints tight end Benjamin Watson are featured in new ads from Pantene as part of its “Strong Is Beautiful” campaign. All accepted the #DadDo hair challenge.
While all three players handle their duties well on the field, getting their daughters’ hair under control is a different story entirely!
“It’s a little bit of a challenge for Dad, but she’s hanging in there with me,” Witten said as he worked on his daughter, Landry.
“If you’re a father and you only have so many hours in the day, maybe doing their hair is one of the things you can do to connect with them and to build that relationship,” Watson said.
“Definitely stepping out of my comfort zone,” Williams said of doing his daughter’s hair. “You know what’s easier for me? Running through a defensive line because I have help running through that defensive line.”
The ad campaign says “girls who spend quality time with their dads grow up to be stronger women.”
You can see the rest of the ads below: