Radio ad pushes fight in cold medication debate

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INDIANAPOLIS, Ind. (Dec. 10, 2015) – The fight over whether the government can limit certain cold medications continues. The medications in question, Pseudoephedrines, include products like Claritin-D and Sudafed. They’re also the same substances used in making methamphetamine.

Recently the fight over treating the common cold has taken a new turn.  The Consumer Healthcare Products Association is buying ad time on radio stations around Indiana to push back on the proposed law to limit Pseudoephedrines. The ad encourages citizens to write their lawmakers to back off and allow sick families to skip the prescription and the doctor all together.

The advertisement is narrated by a woman with a calming and pleasant voice who introduces herself as “Elizabeth” and refers to her family as having a hectic schedule between work, school and sports in the afternoons.

“During cold season, it’s especially hard and having the right medicine makes all the difference,” the advertisement continues. “ But some law makers here in Indiana want to limit our access to the cold and allergy medicines we rely on because a few criminals use it to make meth.”

The ad goes on to encourage listeners to push back on lawmakers who want to try to pass a law forcing sick families to visit a doctor and get a prescription for Pseudoephedrines. The medication already has certain limitations at pharmacies and drug stores.

Back in November, Indiana State lawmakers announced that they want to move forward with limiting access to Pseudoephedrines. Yesterday, Washington County officials pushed their agenda further, wanting tougher drug laws in 2016.

“We are the meth capital of the country and we think this legislation will cut down on a number of meth labs in our communities,” said Washington County Prosecutor Dustin Houchin.

The CHPA says doctors and forced prescriptions aren’t the way to fix the meth problem.

“They should punish the criminals, not families like ours,” the narrated ad continues.

The organization has not only created the ad, but put up a Facebook campaign, a website and a petition to send to ultimately send to lawmakers.

“If you need the medicine, you should be able to get it prescribed or an alternative,” said David Powell, executive director of the Indiana Prosecuting Attorneys Council. Powell not only says he stands with lawmakers, but he points the finger back at the CHPA and retailers selling the products.

“I would say to those retailers: if they really want to help people, write a check for the loss of value on homes, write a check for the clean-up of the meth labs, take care of the children who are now in Foster Care,” said Powell. “What this will do is it will stop the bombs and the fires from being made into homes.”

Oregon and Mississippi are the only two states that have implemented this law or a similar one.

There is no timetable yet on when or if the State Legislature will pick up this issue in the next session.


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