White Castle rolls out all-day breakfast with ‘Anything, Anytime’ campaign
(Sept. 10, 2015) – Whatever you want, whenever you want it.
That’s the idea behind the new “Anything, Anytime” push from White Castle, which will make its breakfast options available around the clock starting Thursday, Sept. 10. That means White Castle fans can order any of their favorite menu items whenever their local White Castle is open.
The fast-food chain said the decision to make breakfast items available all day came after requests from customers and extensive testing in several markets.
The chain will offer an expanded breakfast menu that will incorporate its Belgian Waffle lineup, which includes Belgian Waffle Sliders, Chicken & Waffle Sliders and Sausage & Gravy Waffle Sliders. Those items had been limited-time offers and are now permanently on the menu, the company said.
White Castle has served up breakfast for almost 30 years, starting with the Sausage or Bacon Breakfast Slider with Egg & Cheese in 1986. Egg and Toast Sandwiches were added in 2011 and Belgian Waffle Sliders first appeared last year.