4 Fast Facts
- Leaked photo says peanut butter cups with Reese’s Pieces in the works
- Leak said product will launch in July
- Hershey Company launches #Cupfusion social media campaign
- Company won’t officially confirm product’s existence
Can you improve upon perfection?
Reese’s Peanut Butter Cups are the perfect blend of chocolate and peanut butter, but it looks like the Hershey Company has another trick up its sleeve—peanut butter cups filled with Reese’s Pieces, according to Eater.
This all started with a “leaked” photo of packaging of Reese’s Peanut Butter Cups filled with Reese’s Pieces. The leak said the product would be available in July.
There’s certainly something to this because the company has responded with a social media campaign called #Cupfusion. Here’s what a spokesperson told Mashable:
“In response, Reese’s launched a #Cupfusion social campaign that teases the validity of the rumors and their Facebook and Twitter feeds have been flooded with thousands of comments from the brand’s most loyal fans, begging for the rumors to be true.
Fans still aren’t sure whether it’s true or not, but Reese’s will be addressing the #Cupfusion soon – stay tuned…”
So while there’s no actual confirmation that the product will launch this summer, it certainly sounds more than plausible.