TORONTO, Ontario (Dec. 8, 2015)– The ultra-stylish “Fashion Santa” is turning heads in Toronto.
Model Paul Mason plays the part, complete with the signature white beard. He can be found throughout Yorkdale shopping center during the holiday season.
He is also taking selfies to raise funds for sick children. Every selfie with Fashion Santa shared using the campaign hashtag #YorkdaleFashionSanta will lead to a $1 donation from Yorkdale to SickKids Hospital.
In recent days, Twitter lit up with #FashionSanta tweets.