Speedway proving town is more than “a day in May” with millions in development agreements

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By Lindy Thackston

SPEEDWAY, IN (June 17, 2015) – Speedway leaders have been working for years on marketing the town as “more than a day in May.”

All that work appears to be working.

“With Speedway what we found was a really great location for our current needs, but it also gave us a lot of space to continue to grow,” said Shane Pearson, co-owner of Daredevil Brewing Co.

Daredevil Brewing Co has finished construction of the new production craft brewery facility and taproom at 1151 Main Street.

Brewing operations started in May and the public taproom and patio opens today.

“What really drew us to this location was one, we wanted to be in the metro area, but we didn’t feel like we had to be downtown and what was nice about this area was it’s the best of both worlds,” said Pearson. “Being in the metro area, just a few blocks from the Indianapolis Motor Speedway was to some degree a bonus, but also we all grew up in Indiana, so it’s just really neat being in an iconic destination area like Speedway.”

Pearson isn’t the only business owner to feel that way.

Speedway Redevelopment Commission representatives say they’ve seen $31.7 million invested or committed through development agreements in Speedway within the last year, and that doesn’t even include the roundabout project.

Daredevil Brewing Co invested $3 million of that. The owners chose Speedway out of 80 possible locations.

“Since we made our announcement we were coming here, there’s been something like 12 or 15 businesses that have either moved or announced that they were moving here,” said Pearson. “And to us, it’s exactly what we thought was going to happen.”

Other than new food and beverage businesses, there are racing-related projects in the works in the Racing Capital of the World, of course.

Verizon IndyCar Series team owner Sarah Fisher plans to open an indoor karting track.

The Speedway Redevelopment Commission will celebrate the new business and its economic impact to the Town of Speedway with a grand opening ceremony on Wednesday at 11 a.m. on the taproom patio. The taproom will be open for guests to enjoy a selection of Daredevil beers and tours will be available of the brewery.

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