Colts quarterback Andrew Luck featured in new sports drink ad

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

(June 3, 2015) – To stand out in a sports drink market dominated by Gatorade, you have to make a bold move—and enlist Indianapolis Colts quarterback Andrew Luck, apparently.

That’s the strategy BodyArmor is employing. The sports drink company released a new ad featuring Luck clad in a leather helmet as a “throwback” quarterback and then in a fur coat emulating NFL legend Joe Namath.

The commercial also features former Notre Dame standout Skylar Diggins, New England Patriots tight end Rob Gronkowski, Seattle Seahawks cornerback Richard Sherman, Houston Rockets star James Harden, Los Angeles Angels star Mike Trout and San Francisco Giants star Buster Posey.

The theme of the commercial? Sports have evolved over the years—hence the famous athletes in old-school garb—and so should sports drinks.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s